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Neiman Marcus NorthPark store will feature a chess-inspired experience with a look at Mind Games’ fragrance discovery.
April 9, 2025
By: Rachel Klemovitch
Assistant Editor
The avant-garde luxury fragrance house, Mind Games, expanded its partnership with luxury retailer Neiman Marcus to offer an immersive visual installation in the luxury retailer’s NorthPark store that will include experiential customer programming.
Open now through May 5, the Neiman Marcus NorthPark installation revolutionizes fragrance discovery, offering a unique multisensory exploration in which customers can explore the raw materials behind customer favorite Mind Games scents.
The multi-sensory installation at the Neiman Marcus NorthPark store brings the precision of chess to life alongside the artistry of perfumery.
The result is an immersive experience that reflects the brand’s commitment to innovation.
By experiencing the materials in their purest form—smelling each note individually before encountering the full composition—fragrance enthusiasts can embark on a transformative journey.
Marianna Shalbaf, Creative Director of Mind Games, said,
“At Mind Games, every detail—from our sculptural bottles to the intricate compositions of our fragrances—is designed to spark emotion and inspire greatness. The Neiman Marcus NorthPark experience will open the complex world of perfumery to our guests and allow them to step inside the artistry of our brand, immersing themselves in the world of strategy, creativity, and scent.”
The Perfumer Extraordinaire collection will be highlighted, offering a behind-the-scenes look into fragrance creation, with each bottle accompanied by two lab samples of the raw ingredients featured in the composition.
Lab samples include Mentor and Prodigy.
Mentor blends salted caramel, Italian lemon, and dark plum with coffee, crème de cassis, and sandalwood.
Prodigy is a modern fragrance featuring bergamot, cinnamon, and rose milk layered over creamy caffè latte, patchouli, and blonde woods.
This immersive experience will also include additional events, expert-led fragrance masterclasses, and curated moments.
Later this year, Mind Games will also release two new fragrances, Kingside and Queenside, exclusively at Neiman Marcus.
Scentbird Launches Neiman’s Select Collection
ELC Celebrates Leonard Lauder’s Neiman Marcus Award
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